How does trademark registration work across South America?

While details differ from one country to the next, registering a trademark in South America typically follows these steps:

1. Filing: You submit the application to the national intellectual property office.
2. Formal examination: The office checks that the application meets the filing requirements.
3. Substantive examination: The office assesses whether the mark is distinctive.
4. Publication: The mark is published for a set period so third parties can file an opposition.
5. Registration: If no objections are raised, the mark is approved and registered.