Risks of leaving your brand unregistered
If your trademark isn't registered in South America, you may face the following problems:
- Infringement claims: if someone else registers a similar mark, you could be accused of infringing it.
- Loss of exclusivity: you may not be able to keep your brand to yourself in important markets.
- Legal hurdles against counterfeiters: enforcing your rights is harder without a registration.
- Missed business opportunities: if competitors get their registration first, you could lose ground you would otherwise have held.