What a trademark does for you
A trademark is a statement of ownership. Other articles explain why a distinctive mark matters in a global marketplace. When you register one, you receive exclusive rights under the laws of your country, or under the authority of whichever market you sell in. To qualify, a mark needs a unique, distinctive appearance that separates it from other trademarks. The graphic you place on your products and services is your property too, and registering it with the appropriate authority is how you formally claim those exclusive rights.
The two rights registration gives you
- The right to use the mark in business dealings.
- The right to register the mark and defend it.
Registration and use go together
Under many countries' commerce and property laws, trademark rights arise from actually using the mark in business. That is why you should register your trademark and also put it to use in commerce within a set period after filing your application. Intellectual property laws differ from one country or jurisdiction to another. Even so, we recommend registering your mark so you are prepared for ownership disputes, particularly in international markets.
Going beyond your home market
Protection in your own country can help a trademark owner secure new registrations and protection elsewhere. An international trademark is the best way to lower the risk of brand piracy abroad, as well as the import of counterfeit goods into your home country. A registered trademark also gives you the power to take legal action against counterfeiters and infringers who engage in brand piracy, whether in domestic or international markets.