Why the class matters
Every trademark application has to name the class, or classes, that fit your goods and services. Trademark offices around the world sort marks into these classes, which makes it much easier to spot possible conflicts. With so many trademarks registered globally, the classification system gives examiners a practical way to compare similar marks within related industries while they review new applications.
How the right class protects you
Picking the most suitable class is also good for your own protection. It lets you compare your mark with the ones competitors already use in your market. Ask yourself how unique and distinctive your mark really is. Does it give you an edge in communicating your brand's message?
Searching and avoiding conflicts
Classes also help others find your mark, so competitors can steer clear of infringement problems. The USPTO's Acceptable Identification of Goods and Services Manual is one of several resources for searching trademarks online. By choosing a class in your application, you help inform your target audience about your mark, and you make it easier to research existing marks and head off future conflicts.
Not sure which class to pick?
If you can't tell which class or classes best cover your goods and services, start by reviewing the NCL listing. You can also order a professionally prepared Trademark Comprehensive Study. Our experienced attorneys will read your product or service description and match it to the most appropriate class or classes, and they will get in touch if they need anything clarified.